Introduction to Google AdWords Google AdWords, now known as Google Ads, is a revolutionary online advertising platform developed by Google. This platform has transformed how businesses advertise products and services. It allows advertisers to display ads, product listings, and service offerings across Google’s extensive network. Understanding the Basics of Google AdWords The essence of Google AdWords lies in its ability to connect advertisers with potential customers. It operates on a pay-per-click (PPC) model, where advertisers bid on keywords and pay for each click on their advertisements. Setting Up a Google…
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